Released in Milan on July 18, the legislative decision released by AAMS (Amministrazione Autonoma dei Monopoli di Stato) is fully effective. This decision allows the online operation of casinos in the Italian market. Starting from here forth, William Hill – the big dog of the British bookmakers, will implement operations allowing Italians to play at their casino with 100% safety and comfort from their own homes. The site will operate on an “.it” domain of their website.

William Hill Casino runs on the Playtech platform, which they’ve enhanced into one of the most advanced online gaming setups. Users enjoy the large selection of games that Playtech provides, and has the security and safety desired by most all players.

William Hill is one of the largest online conglomerates in the world, offering cutting edge technology, high definition colours and sounds, a user-friendly software interface, and fantastic game play to their Italian customer base. A consumer friendly array of banking options will be available to them including major credit/debit cards, prepaid cards, eWallets and bank and wire transfers. All player transactions will be protected by the Playtech superior security technologies, ensuring safe play with great entertainment. This coupling is Playtech’s pride, and they take it very seriously. This is supplemented with 24/7 365 days a year Italian language Customer Support available via phone, email, and live chat.

“William Hill Online offers a unique and exclusive product of highest quality for the Italian market” says Roby Salvadori, a spokesman for the Italian market by William Hill. He takes the firm stance, “Playing with us will be easy, straightforward and secure. Our goal is to entertain, ensuring the highest professional standards, the same that William Hill has established over 70 years of activity in UK”

This is just the first market release from William Hill into the Italian market, as they will be implementing operation additions similar, but for Sports Betting, Poker, and Bingo. William Hill intends to grow to meet the needs of the Italian market, and plan on maintaining their superior image within this market as they already do.

William Hill was formed as “The William Hill Group” in 1934 and is the UK’s top chief of bookmakers. This includes about 17,000 employees and over 2,000 betting shops in the UK region. They take great pride in fair game play, and professional quality customer service. William Hill PLC, listed on the London Stock Exchange, generated over 1 billion Pounds Sterling in net revenues in 2010. William Hill Online currently is their online sports betting and gaming operation. The division was formed in 1998, as one of the first true global operations. Today, William Hill’s scope of business spans 21 languages, and a customer base of approximately 175 countries.

Play at www.williamhill.it

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