Paddy Power Force LOCOG To Back Down Over AdvertsLondon 2012 Olympics
Bookmakers Paddy Power scored some free publicity and managed to show LOCOG up in the process yesterday.
The committee who have organized London 2012, LOCOG, had demanded the bookmakers take down posters from their latest promotional campaign (pictured) or face legal action for breaching legislation on advertising around the Games.
Instead of complying, Paddy responded with their own threat of legal action which saw LOCOG drop their demand, meaning the posters are here to stay.
A spokesperson from Paddy Power said: “This is a victory for common sense and for each and every one of our customers and fans who supported us along the way.
“The athletes of London, France will be breathing a collective sigh of relief this afternoon. May the Games begin.”
Paddy Power are no strangers to ‘ambush’ advertising. In Euro 2012 Denmark striker Niklas Bendtner was fined £80,000 for celebrating a goal by bearing boxer shorts promoting the bookies.
Paddy maintain that their latest poster campaign merely advertises a sporting event to be held in London, France on August 1….
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